How Using Analytics Can Improve Restaurant Profit
In today’s fast-paced restaurant environment, running a successful business isn’t just about great food and friendly service—it’s about making smart data-driven decisions. Your table-ordering app, like Feedo, can be more than a convenience for your customers; it can be a powerful tool to boost your profits.
1. Track What Sells and What Doesn’t
One of the biggest advantages of using an ordering app is the detailed data it collects. Every order shows you exactly:
Which dishes are most popular
Which drinks and sides are frequently paired
Which menu items are rarely ordered
By analyzing this data, you can:
Remove or tweak low-selling items
Bundle popular dishes for upsell opportunities
Adjust pricing strategically to improve margins
Example: A café noticed that their dessert section was underperforming. Using analytics, they bundled a popular coffee with a pastry at a slight discount—boosting dessert sales by 25%.
2. Optimize Upselling and Cross-Selling
Apps like Feedo allow you to suggest extras automatically based on previous orders or menu logic. Analytics help you understand which upsells are effective:
Are customers adding sides or drinks when prompted?
Which combo suggestions result in more revenue?
With these insights, you can:
Highlight the most effective upsells
Retire promotions that aren’t performing
Experiment with limited-time offers based on real data
3. Identify Peak Hours and Staff Needs
Understanding your busiest hours isn’t just about scheduling—it’s about maximizing revenue while controlling costs. Analytics can show you:
When your restaurant gets the most orders
Which menu items are ordered at different times of day
Trends across weekdays, weekends, or seasons
This helps you:
Schedule staff efficiently to reduce labor costs
Stock popular items when they’re in demand
Run targeted promotions during slower hours to boost traffic
4. Understand Customer Behavior and Preferences
Every order tells a story. With analytics, you can discover:
Repeat customers and their favorite items
Average spend per customer
Seasonal trends or special requests
This knowledge lets you:
Personalize promotions (e.g., “Your favorite pasta is back this week!”)
Encourage repeat visits through loyalty programs
Adjust menu offerings based on real customer preferences
5. Make Informed Business Decisions
Ultimately, analytics give you actionable insights to grow your business. From menu adjustments to marketing campaigns, every decision can be based on real customer behavior rather than guesswork.
Restaurants using Feedo have seen average order values increase by 10–20% simply by tracking data and optimizing upsells.
Key Takeaways
Use your ordering app to track sales trends, upsell performance, and customer behavior.
Make menu changes based on what your customers actually order.
Schedule staff efficiently using peak hour data.
Leverage insights for personalized marketing and promotions.
By turning your app data into actionable strategies, your restaurant can not only improve profits but also deliver a better experience for your customers.
Ready to start boosting profits with data-driven decisions?
Get started with Feedo today and see the difference analytics can make.
